Kayleigh Janet Cloete
WordPress & Shopify Guru | Strategist | Email Marketing Expert | Funnel Expert | Lead Gen Expert | Paid Ads Expert | Content Creator
Email: kayleigh.j.cloete@gmail.com
Phone: 084 829 2613
Introduction
I am after a life to meet new people, see endless possibilities, create more freedom and experience greater challenges. That’s my WHY!
In 14 years I have managed to exceed client expectations. I have been helping businesses and individuals build their online presence, make more money through their e-commerce and brick & mortar stores, assist with their marketing and packaging collateral and smash social media like no-bodies business!
Having been in all types of workplaces including huge agencies and corporates, I have learned what works and what doesn’t. With the right person in your team, their strategies, content, and digital marketing tactics, you can trust that what you need is something I am here to help you with, in the best possible way.
Recent Work
Website Development
Web Development
Content Creation
Social Media Managment
Print Media
Skills
Recent Jobs
Present
Freelance
You say “Go” – and I say “Results”
I assist in acquiring new leads and customers through organic AND online pay-per-click and cost-per-acquisition campaigns on multiple platforms i.e Google Ads, Meta Business Suite. (SEM)
Marketing Strategy
Print media
Execution for online and print media
Social media marketing and management
Website Developement through multiple platforms i.e WordPress, Shopify, Kenesis, Joomla, HMTL.
Graphic Design
Search Engine Optimization (SEO)
Broad understanding of SEO and SEM
Email Marketing and Funnel Strategies including Lead Magnet Funnels
Content creating through writing, video and imagery.
Networking, networking, and more networking
American International School of Johannesburg
2015 – 2021
Mid-Level Designer | Social Media Manager
- Create and assist the team in the development of new campaigns, brainstorming, concepts and execution.
- Mark up final layouts for printing and digital media
- Produce artwork i.e. designs, concepts, and layouts based on knowledge of layout principles and esthetically design concepts in accordance with AISJ standards and adopted branding.
- Maintain the website as a dynamic, informative, and up-to-date multimedia website. Front-end and Backend (HTML, CSS, CMS, FinalSite Platform)
- Responsible for updates on communications platforms, E.g. Website, Social Media
- Develop constructive and cooperative working relationships with parents, students and other staff members.
- Plan and coordinate special events
- Keeping abreast of all design applications i.e Adobe Creative Suite (Photoshop, InDesign, Dreamweaver, Illustrator, Premiere Pro, Acrobat, etc)
- Liaise with outsourced printers
- Annual report conceptualization, design and execution
- Photography & Videography
- Keep up to date with website trends and technologies to formulate and implement new digital strategies.
- Compose and distribute surveys
- Provide information to supervisors and co-workers.
- Develop goals to prioritize, organize and accomplish work requirements.
- Communicate with people outside the organization, representing the organization to the public
- Develop and manage alumni initiative programs to serve all Alumni
- Continually evaluate and report on the effectiveness of the program using data
- Support and promote the school’s culture, professional values, and standard
- Liaise with academic leaders in planning and coordinating events
- Design flyers and invitations and prepare appropriate merchandise
- Manage budgets and stock
Popimedia | The Creative Council
2015 – 2016
Graphic Designer | Web Developer
- Responsible for creating design solutions that have a high visual impact
- Work to a brief agreed with the client, creative director or client service manager
- Develop creative ideas and concepts, choosing the appropriate media and style to meet the client’s objectives
- Work with strategist and copywriter to craft solutions to client briefs, lending additional experience in the visual element of the concept
- Design and produce marketing communications: Collaborate with client service manager and creative team to develop creative solutions and then translate those solutions through a variety of channels (digital, print and video)
- Web Development & Maintenance
D.SIGNA Media Creative Design
2013 – 2014
Graphic Designer | Web Developer
- Concept development
- Design and layout
- Print setup of artwork
- Typesetting, proofing,
- Website development
- Social media management
CAS Web Design
2011 – 2012
Graphic Designer | Web Developer
- Design Layouts
- Producing website samples for clients
- Update and Maintain existing websites for clients
- Creative brand image for clients through mobile application layout and graphics.
- Updating company online portfolio
Expertise & Knowledge
Education
2018
South African College of Business
Conference & Events Management Certificate
2017
Enterprises / University of Pretoria
Business English & Copywriting
2011 – 2012
CTU Training Solutions
SAQA Accredited Design Diploma (Graphic Design)
Web Development & Systems Development
2010
Boksburg High School
English, Mathematical Literacy, Afrikaans, Life Orientation,
Life Sciences, Consumer Studies, Visual Arts.
